Current:Home > Invest'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back-LoTradeCoin
'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back
View Date:2025-01-09 17:26:06
Shrimp lovers will notice a key item missing from Red Lobster's new menu.
In an interview with TODAY that aired Monday, CEO Damola Adamolekun announced that the seafood chain's revamped menu will include nine new items from a lobster bisque to bacon-wrapped sea scallops. However, he confirmed that the $20 endless shrimp deal has ended permanently.
"Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now," Adamolekun told TODAY.
Last year the seafood chain made all-you-can-eat shrimp a permanent menu item after two decades of offering it for a limited time. The decision, made by former Red Lobster CEO Paul Kenny, cost $11 million and saddled the company "with burdensome supply obligations" subsequent CEO Jonathan Tibus said in a May bankruptcy filing.
While teasing the possibility of the controversial item's return, current CEO Adamolekun decided against it, explaining that it's "because I know how to do math."
What are the new items?
Red Lobster's revamped menu includes nine new items, which have not all been revealed, Adamolekun said.
He teased following nine items:
- Hush puppies
- Bacon-wrapped sea scallops
- Lobster bisque
- Lobster pappardelle pasta
- Grilled mahi
- Parmesan-crusted chicken
"I expect a stampede into our restaurants because we’re bringing back the hush puppies," Adamolekun said, referring the item discontinued in recent years. "I stopped going to Red Lobster because they stopped the hush puppies. Since I was in college I love the hush puppies. I’m glad they’re back."
What has Red Lobster CEO previously said about ‘endless shrimp’?
Adamolekun has "always felt dubious" about the seafood chain’s decision to offer a $20 endless shrimp deal to its customers, sharing in an October interview with CNN that shrimp was a “very expensive product to give away endlessly.”
Red Lobster decided to make the deal a permanent offering last year, nearly 20 years after they only served it seasonally and for a limited time. The decision, according to Adamolekun, caused “chaos” at locations nationwide.
"You stress out the kitchen. You stress out the servers. You stress out the host. People can’t get a table," Adamolekun told CNN.
Adamolekun said in October he would consider bringing the deal back but made no promises, citing profit concerns.
“I never want to say never, but certainly not the way that it was done," he added. "We won’t have it in a way that’s losing money in that fashion and isn’t managed."
Who is the new CEO of Red Lobster
Damola Adamolekun was brought on to be the new Red Lobster CEO in August.
The Nigeria native joins the company after previous corporate experience as P.F. Chang’s CEO and Chief Strategy Officer, as well as partner at the New York investment firm Paulson & Co.
Contributing: Jonathan Limehouse and Amaris Encinas
veryGood! (5147)
Related
- Asian sesame salad sold in Wegmans supermarkets recalled over egg allergy warning
- Pregnant Brittany Mahomes Shares Insight Into “Hardest” Journey With Baby No. 3
- Chet Hanks says he's slayed the ‘monster’: ‘I'm very much at peace’
- New York City’s Marshes, Resplendent and Threatened
- Shocked South Carolina woman walks into bathroom only to find python behind toilet
- Old Navy Jeans Blowout: Grab Jeans Starting at Under $14 & Snag Up to 69% Off Styles for a Limited Time
- Indiana’s three gubernatorial candidates agree to a televised debate in October
- Minnesota school settles with professor who was fired for showing image of the Prophet Muhammad
- 'Wanted' posters plastered around University of Rochester target Jewish faculty members
- Surprise blast of rock, water and steam sends dozens running for safety in Yellowstone
Ranking
- Biden funded new factories and infrastructure projects, but Trump might get to cut the ribbons
- Team USA Women's Basketball Showcase: Highlights from big US win over Germany
- Building a Cradle for Financial Talent: SSW Management Institute and Darryl Joel Dorfman's Mission and Vision
- Reese's Pumpkins for sale in July: 'It's never too early'
- Mark Zuckerberg Records NSFW Song Get Low for Priscilla Chan on Anniversary
- Scheana Shay Addresses Rumors She's Joining The Valley Amid Vanderpump Rules' Uncertain Future
- Salt Lake City celebrates expected announcement that it will host the 2034 Winter Olympics
- Darren Walker’s Ford Foundation legacy reached far beyond its walls
Recommendation
-
Democrat Ruben Gallego wins Arizona US Senate race against Republican Kari Lake
-
What Each Zodiac Sign Needs for Leo Season, According to Your Horoscope
-
Hugh Jackman Weighs in on a Greatest Showman Sequel
-
Honolulu prosecutor’s push for a different kind of probation has failed to win over critics — so far
-
Lunchables get early dismissal: Kraft Heinz pulls the iconic snack from school lunches
-
WNBA All-Star Game has record 3.44 million viewers, the league’s 3rd most watched event ever
-
Minnesota Vikings agree to massive extension with tackle Christian Darrisaw
-
Target's Lewis the Pumpkin Ghoul is back and he brought friends, Bruce and Lewcy