Current:Home > MyBud brings back Clydesdales as early Super Bowl ad releases offer up nostalgia, humor, celebrities-LoTradeCoin
Bud brings back Clydesdales as early Super Bowl ad releases offer up nostalgia, humor, celebrities
View Date:2024-12-23 16:51:16
NEW YORK (AP) — Budweiser is bringing back some familiar characters this year in its Super Bowl ad.
The perennial Super Bowl marketer is bringing back fan-favorite characters the Clydesdales and a Labrador — a nod to the Labradors that starred in earlier commercials during advertising’s biggest night.
Some advertisers are releasing ads ahead of Super Bowl 58 in the hope of capitalizing on the buzz that builds as the game approaches. They hope to recoup some of the reported $7 million that’s the going rate for a 30-second spot by capturing pre-game attention. It’s a big challenge to stand out among the 50-plus advertisers vying for the eyes of the more than 100 million people expected to tune in to CBS (and Paramount+ and Nickelodeon) on Super Bowl Sunday (Feb. 11).
Advertisers are mindful that it’s a presidential election year and that a number of conflicts are raging across the globe. So, they’re sticking to comforting themes of nostalgia, humor, and as always, tons of celebrities for the big game.
In Anheuser-Busch’s nostalgic spot, a snowstorm threatens to derail a delivery of Budweiser to a small-town bar. But a team of Clydesdales and a Labrador retriever team up to help Budweiser make the delivery.
Experts say the feel-good spot strikes the right chord for Anheuser-Busch, which is trying to win back consumer sentiment following last year’s conservative backlash against Bud Light after the brand sent a commemorative can to transgender influencer Dylan Mulvaney. Bud Light also angered supporters of transgender rights who felt it abandoned Mulvaney.
“It’s paying tribute to its history, in America,” said Ray Taylor, marketing professor at the Villanova School of Business. “And I think for these big brands, if they’ve got these iconic themes like Budweiser with the Clydesdales, that’s just kind of a can’t miss strategy.”
Anheuser-Busch will also run a Bud Light ad, but that ad hasn’t been revealed yet. The company has also tapped soccer star Lionel Messi for a Michelob Ultra ad.
Other ads that have been released early focus on silly humor. A Kawasaki ad shows people riding in their Ridge “side by side” off-road vehicles growing mullets because the vehicle is “business in the front and a party in the back.” And a Hellmann’s ad focusing on food waste starring Kate McKinnon features a cat that becomes a celebrity and dates Pete Davidson.
“The first Super Bowl spots to be released embrace light humor,” said Northwestern University marketing professor Tim Calkins. “This isn’t a surprise; safety is key when advertising on the Super Bowl so most advertisers will stay far away from controversial topics.”
As always, commercials are stuffed — even overstuffed — with celebrities. A BetMGM ad released early shows Vince Vaughan saying Tom Brady has won too much to use the betting app and should let others have their turn winning, making Brady miffed. Wayne Gretzky also stars in the ad.
veryGood! (5)
Related
- 2 dead in explosion at Kentucky factory that also damaged surrounding neighborhood
- Holly Marie Combs responds to Alyssa Milano's claim about 'Charmed' feud with Shannen Doherty
- Ex-prison officer charged in death of psychiatric patient in New Hampshire
- Silent Donor platform offers anonymous donations to the mainstream, as privacy debate rages
- Louisiana man kills himself and his 1-year-old daughter after a pursuit
- In rural Utah, concern over efforts to use Colorado River water to extract lithium
- Henry Fambrough, member of Motown group The Spinners, dies at 85
- Drew Brees raves about Brock Purdy's underdog story and playmaking ability
- More than 150 pronghorns hit, killed on Colorado roads as animals sought shelter from snow
- Gov. Shapiro seeks school-funding boost to help poorer districts, but Republicans remain wary
Ranking
- Reese Witherspoon's Daughter Ava Phillippe Introduces Adorable New Family Member
- Olivia Culpo Has the Winning Secret to Prepping for Super Bowl Weekend in Las Vegas
- Mark Ruffalo's Rare Outing With Lookalike Kids Proves They're Not 13 Anymore
- Massive World War II-era bomb discovered by construction workers near Florida airport
- Pentagon secrets leaker Jack Teixeira set to be sentenced, could get up to 17 years in prison
- Super Bowl is a reminder of how family heritage, nepotism still rule the NFL
- Brittany Mahomes Shares Message on Being Unapologetically Yourself While Making SI Swimsuit Debut
- Jennifer Garner Reveals Why 13 Going on 30 Costar Mark Ruffalo Almost Quit the Film
Recommendation
-
Taylor Swift Becomes Auntie Tay In Sweet Photo With Fellow Chiefs WAG Chariah Gordon's Daughter
-
Jason Isbell files for divorce from Amanda Shires after nearly 11 years of marriage: Reports
-
The Rock expected the hate from possible WrestleMania match, calls out 'Cody crybabies'
-
Why is there an ADHD medication shortage in 2024? What's making generics of Vyvanse, Adderall and more so scarce
-
Who will be in the top 12? Our College Football Playoff ranking projection
-
Defense requests a mistrial in Jam Master Jay murder case; judge says no but blasts prosecutors
-
5 Marines aboard helicopter that crashed outside San Diego confirmed dead
-
Wisconsin Republicans urge state Supreme Court to reject redistricting report’s findings