Current:Home > NewsAllyson Felix launches women-focused sports management firm-LoTradeCoin
Allyson Felix launches women-focused sports management firm
View Date:2025-01-09 08:20:11
Retired track and field star and advocate Allyson Felix has always had a passion for entrepreneurship.
Felix first found an interest in entrepreneurship as a child when she used to collect things around the house, put together a makeshift store and then sell back the items to her family. The 11-time Olympic medalist has since founded numerous ventures such as the women’s lifestyle brand, Saysh. At the Paris Olympics, Felix helped start the first-ever nursery at the Olympic Village. On Tuesday, the most decorated American track and field athlete in history, is launching a women-focused sports management firm called Always Alpha.
“This is a first of its kind agency that is focused on women's sports. We all feel the momentum that's happening now,” Felix said to USA TODAY Sports in an exclusive interview. “We need to be focused on these athletes, and that's what we're here to do. To help grow their brands, and to do it in a nontraditional way.”
Felix, her brother, Wes, and Cosette Chaput are co-founders of Always Alpha. The sports management firm is supported by the marketing division of Dolphin, an entertainment marketing company.
Always Alpha will specifically target women athletes across all sports, not just track and field. “We really are going to focus across sports, broadcasters and coaches as well,” Felix said. “I think more than anything, it's looking for those incredible athletes, broadcasters and coaches who really have great stories and who want to use their platform (and) who are change makers.”
Felix, who retired from track and field in 2022 with a record 20 world championship medals and 11 Olympic medals, has often used her platform to advocate for women. She testified at a U.S. House Ways and Means Committee hearing in 2019 that focused on racial disparities in maternal mortality rates, she is a “Right To Play” ambassador and was recently appointed to the International Olympic Committee Athletes’ Commission.
The 38-year-old five-time Olympian hopes Always Alpha will be part of her growing list of accomplishments on and off the track and have a lasting positive impact among women.
“When I think about Always Alpha, I think about legacy, and that's a huge part of why I'm doing this,” Felix said. “I didn't have the perfect road. I felt like I learned so much throughout my career, and after. Things I would do differently, I would have loved to have another shot at getting it right. I want to pass down that wisdom (and) those things that I've learned. That's what this is about.”
Follow USA TODAY Sports' Tyler Dragon on X @TheTylerDragon.
veryGood! (31981)
Related
- Detroit-area police win appeal over liability in death of woman in custody
- Inflation has slowed. Now the Federal Reserve faces expectations for rate cuts
- Small biz owners scale back their office space or go remote altogether. Some move to the suburbs
- Central Park 5 exoneree and council member says police stopped him without giving a reason
- NFL playoff picture Week 10: Lions stay out in front of loaded NFC field
- Three Americans killed, ‘many’ wounded in drone attack by Iran-backed militia in Jordan, Biden says
- Chiefs vs. Ravens highlights: How KC locked up its second consecutive AFC championship
- The IRS is piloting new software that could let you file your taxes for free
- The charming Russian scene-stealers of 'Anora' are also real-life best friends
- 49ers vs. Lions highlights: How San Francisco advanced to Super Bowl 58 vs. Chiefs
Ranking
- Kate Spade Outlet’s Early Black Friday Sale – Get a $259 Bag for $59 & More Epic Deals Starting at $25
- Watch Pregnant Sofia Richie's Reaction to Finding Out the Sex of Her Baby
- Scientists can tell how fast you're aging. Now, the trick is to slow it down
- Let's do this again, shall we? Chiefs, 49ers running it back in Super Bowl 58
- Mississippi governor intent on income tax cut even if states receive less federal money
- How Below Deck Has Changed Since Captain Lee Rosbach's Departure
- New Orleans jury convicts man in fatal shooting of former Saints player Will Smith
- Eminem goes after Benzino in new Lyrical Lemonade track, rekindles longtime feud
Recommendation
-
LSU leads college football Week 11 Misery Index after College Football Playoff hopes go bust
-
What is ECOWAS and why have 3 coup-hit nations quit the West Africa bloc?
-
Disposable vapes will be banned and candy-flavored e-cigarettes aimed at kids will be curbed, UK says
-
Chiefs vs. Ravens highlights: How KC locked up its second consecutive AFC championship
-
Reds honor Pete Rose with a 14-hour visitation at Great American Ball Park
-
2 are in custody in Mississippi after baby girl is found abandoned behind dumpsters
-
American Airlines’ hard landing on Maui sends 6 to hospital
-
Houston pair accused of running funeral home without a license